What is a music promo?

A music video or promo is used to get the artists song noticed by a its target audience. The song should normally work with the video or clip. There are many types of music promos and the best ones are the ones that really catch the viewers attention and are really remember able. Two of the most well know videos are Queens Bohemian Rhapsody and Beyoncé's single ladies.



Music videos have to memorable, this will make them a lot easier for people to remember the song itself and more people will be likely to purchase it as it has an official video and they know its from  the artist they know and love. The more exciting and funny video is the more likely that people will actually enjoy it, to make more people make it funny it normally best to use disjuncture.

Also  TV channels such as 4music, MTV and viva used to be the best for getting than artists track noticed and they still do, but know I think that YouTube does a much better job of promoting songs as its easy to access and it is global. The internet has play a large role in music promotion as the majority of the worlds population have some way or another of accessing the internet. Artist don't promote their songs they also promote themselves to get noticed, they normally do this on social networking sites such as Facebook and twitter. This also enables people to share the artists music easily with their friends. Also smart phones and apps also are useful now to promote the artist and their music as apps such as VEVO are used to promote music videos and also smartphones have the ability to be able to access pretty much anything on the internet making it easy to find artists and their music while on the move and away from home.