History of music videos

Music promotion has changed over the year, it started out very simple, with just showing off the band or artist and now they have developed into something great, with new ideas being made every day and new styles of production. With every new music video, the person after will take something from it at develop it, to make it their own. Also the technological advancements have helped the music industry create more creative and professional music videos over time.

2000s

Beyoncé- Single Ladies

 

 

This music promo is very well known today, the dance in it is very interesting to watch. The video involves Beyoncé and two other dancers performing a fast paced dance routine in leotards. The shots used are long shots, and close ups with a few close ups. The use of a studio and lighting equipment makes the video very professional. Also a black and white filter is used to give it a stylish feel.

1980s

Peter Gabriel-Sledgehammer

 

The video has animation; it is all pretty much basic stop motion. The video is a close up focused on his head with the animations going around it. The animations and things going on around his head all relate to what the song is about. This video would so other music artists how to be more creative with their videos. This music promo is well known because everyone has seen this video and how it showed artists to be more imaginative.

1960s

The Animals- House of the Rising Sun

 

This music promo is very typical of how music videos were first created. The video is mainly focused on the band its self, it follows them throughout the song. There isn’t any narrative or disjuncture like today, it is all performance and tracking shots. They used close ups and mid shots to show each band members expressions, this would lead to many rock bands to use this to show the bands emotions during their songs.