Question 2

We wanted all of our products to link together; we did this by keeping the theme, the style of camera work and the typography all the same. We got ideas from many different media texts, we looked at TwoDoorCinemaClub’s magazine advert and got inspiration from them, the concept behind our music video is that the guy can’t escape his media work and how he is going to fail, the figure represents him being chased by the teachers or the exam board, so we used the masked man in our ancillaries so that the concept of the masked man always being there continued through them. The white rabbit and fox masks are very good at creating a band image, you need a band image to effectively promote the band, and you need band image to grab the audience attention. These props, the masks, used really catch the audience’s attention because they are very unusual. Also the white of the mask really stands out and makes people see and recognise it. so we decided to use synergy, the cooperation of two or more substances, or other agents to produce a combined effect greater than the sum of their separate effects, this is important because it creates a bigger effect on the audience, and use this all the way across our productions tasks, the music video and the ancillaries. We also keep the band image across all the ancillaries’ tasks of it being in the woods and using the Photoshop filter cut-out to keep the same effects. Also we kept the typography the same so that the audience would recognise it anywhere. Doing this meant that people should recognise and make the connection in their head that they are from the same artist, so if they have seen the music video then this makes it easy for them to go out and buy the digipack as it is easy to recognise. Using the mask made we could simply make all the productions connect and link as it is quite a unique band image.

When making all the productions link we wanted to make the image of the masked man in the woods to be as recognisable as possible. So we kept the costume of the masked man the same all the way through, this meant people could easily identify digipacks and adverts. When creating the ancillaries we used the same colour scheme, in Photoshop we kept the colours very natural colours of browns greens, black and white. The typography on all of the ancillaries was created in Photoshop using the text tool and I made the text white using the text box colour drop down box. I tried to make everything link well, the magazine advert picture of the masked man is the same that is used for the front of the digipack this creates a good connection. We wanted a natural feel, we used browns and greens to give it a grunge/ hipster feel, these colours worked very well with the suit and the mask as it made them stand out, this grabbed the audience’s attention. The trees you can see on the ancillaries are trees from the filming location so this makes it work a lot better as people may recognise the shot from the music video.

The three production pieces really create an effective band image as it is unique and grabs the audience’s attention as it has a sense of disjuncture and mystery. The cutout tool in Photoshop we used adds dramatic and distorted effect, this works really well with the band image of the masked man being mysterious. It also makes the audience think it is not real or like someone has painted it or drawn it after seeing this in their dreams, this is what we wanted because the guy at the bus stop in our music video is day dreaming. They way this is also links to the genre of indie and it is quite creative, just like a lot of other indie digipacks and magazine adverts. We didn’t want to follow too much of the typical conventions of indie artist digipaks, we wanted to incorporate a few styles of make it more unique. We had a look at grunge artists and hipster artists, this showed us a range of colours and styles and we could make it more appealing for a younger and fashionable audience. The trees on the ancillaries could convey that the music is quite chilled out and relaxing.

The magazine advert is effective in getting your band advertised because it enables for your target audience to see their favourite music in artists in their favourite magazines, also putting it in magazines will give the audience dates of album release or concert dates. Putting it in the correct magazine will make the bands audience larger. But this type of promotion only works if it is placed in the correct magazine. For example if our band was to place its advert in a rock magazine like Kerrang, the promotion on the production wouldn’t be that affective and only a few people like that genre music may see it. This adverting should be placed either in a magazine like a current pop magazine like “We heart Pop” or an indie magazine like “Indie Mag”. The advert needs to be placed in a magazine that has a similar or same target audience as the band, this is because would be the main magazine there target audience use and read meaning they would get a lot more interest from that magazines readers and viewers, this means that their advert would be very effective. If I had to place my magazine advert in an actual magazine I would choose “ Indie Mag” because its reads are just like out target audience and the magazine has many similar artists in it  and this magazine would be good for promoting our band.

Our band is a currently in fashion, a lot of young people will enjoy their genre and style of music. A young target audience would tend to use new modern technologies, like spofify, facebook, Itunes and other things like sound could. But people would also buy the music from stores like HMV and CEX, the digipak would sell very well in these stores as people want actual copies of the music they can hold and look at. But putting it on digital music technologies like itunes would potentially sell more copies as younger people tend to use these services more than going out and buying a copy. Its a lot easier and people are more likely to purchase thing online now so they don’t have to leave the comfort of their own home. It’s easier because on the internet everything is at your fingertips, take Itunes for example, you search on itunes on your phone or your computer and the song will appear and you only need to pay a small amount like 99p for a song, this is so much easier and you get to keep that forever, whereas if you had a hard copy of the song or album you may lose it.  Used decide like professional companies to promote our artist on the internet services and in stores, this is because it will get much more sales. We can also see intertextuality in my ancillaries as it shows social media and places to buy it, also the use of the masks in our ancillaries was used throughout all our work and it was inspired from music videos like “Paradise by Coldplay” and “Animals by Martin Garrix”

The music promotion itself will also been shown off to the general public. Recent advances in technology means now that you can watch promos online, most people tend to watch it on YouTube. Not so long ago only music channels could show music promos, if you didn’t choose the right channel to promote your artist on it could make the artist go unnoticed, so you have to choose the right channel, which has correct or similar target audience. Using social media is an effective as it can aid the spread of the promos, as on the internet you can share things on social networking sites like facebook or twitter. These sites are used by many teens and young adults, this suits the target audience. Also the use of smartphones has made access to things a lot easier and it can also making finding and buying songs easier. Also it makes it easier for the promo to be seen any time anywhere by anyone, this means the bands audience should continue to constantly grow and grow. The downside to putting the promo on music TV channels is that more people are using the internet now and on the internet unlike the TV, you don’t have to wait for the song to come on, you can play it anytime you want.

Nowhere days everything is linked via the internet, you post a video on YouTube and it doesn’t take long for the video to go viral and for it to been seen whole world. Using the internet is probably the best exhibition method there is. There are so many social networking sites that enable to people to share everything and create fan pages and groups, this is good for bands and artists as they can have a page where they post everything and anyone around the world can look at it, and once one person shares it the another and another and another, it’s the fastest way to grow your audience was you can post images, upload videos and audio and information about the band. The internet is very useful. Good websites for this band to get know would be soundcloud, this is where everybody finds new artists, YouTube is good because you can watch music videos and quickly share them with other people. Another website that’s good for artists that are just starting out and want to get signed is a website called Unsigned.com.

A few years ago music channels, music channels really revolutionised the music industry. MTV in 1977 as small TV network, it is now a multi-national, multi-billion pound company. The effect of the creation of MTV on the music industry was very beneficial to the industry. It is a reflection of the audience of the teenager music fan of the early 80s. At the beginning, many artists used the new music platform to promote their music on an international level and continue to this day. This new platform allowed music artists to promote on a mass scale that made never been seen before. But unlike before the artist would judge on the mainly on the musicality of their song or the style of the artist playing live but on the visual shown in their music video. Marketing the video became key because videos were the main focus of MTV because it was easy to show them and quickly.